BlissHerbals is founded and run by Siobhan Ashmole, a dynamic force for transformation and healing. Siobhan combines her medical knowledge of the human body, holistic healing philosophy, clinical experience in homoeopathy, interest in eco-therapy, passion for grassroots empowerment, spiritual connection to the teacher plants of the world and a grounding in permaculture principals; to facilitate a movement of healing people, communities and the environment. Through Bliss, we aim to share the joy of growing one’s own medicine and reconnecting with our natural heritage to build better relationships with oneself and the beautiful inter-connected world around us.

about me

Bliss’s current activities include running workshops in home herbalism and ecotherapy techniques, supplying indigenous African herbs for use as medicine and for cultivation and creating a range of home-made natural skin and cosmetic products infused with herbal healing magic.

We also believe in sharing our knowledge through valuable free portals like this one, and on our page at facebook.com/blissherbals. Although we do generate income by teaching, this information is the birth right of every human being, and we’re here to help reconnect people with their inherent healing prowess. The planet needs more healthy, whole, happy human beings and we’re here to serve anyone ready to walk the path. Feel free to ask us anything- there are no stupid questions!

In the future we hope to expand to become a social entrepreneurship with a difference: combating bio-piracy and misuse of indigenous knowledge, helping conserve our natural heritage and empowering rural women through setting up micro-businesses and running as a fairly-traded, organic, ethical co-operative. We see ourselves growing, teaching, researching, creating and selling incredible medicines on an Earth-to-Shelf permaculture farm; with cultivation nodes and teaching hubs run by local women who contribute to the biodiversity of our business ecosystem and build wealth for themselves and their communities.

At Bliss, we’re really into permaculture design as a way of doing business. That means working with nature, in natural patterns, flattening hierarchical power structures into co-operative webs of working together. Yes, we do business; but we also barter, crowdfund, share our surplus, and use local and alternative economies wherever possible (YES, we accept Talents!). We support small local businesses because we know that we’re supporting real people who work hard to add real value to the world, not nebulous unaccountable corporations. We have a zero-waste policy and we aim to recycle/minimise/upcycle/compost all packaging and production products. One day soon we hope to announce that this is all done off-grid using renewable energy. For now, we live to inspire and we hope that you’ll join us. If you think you know about a way we could do business better, contact us, we’d love to hear from you.

We’re situated in sunny Durban, on the East Coast of South Africa. From here we draw inspiration from the vibrant muthi market of traditional African healers, the sage wisdom of the ayurvedic traditions, the intellect of the universities teaching holistic health and the warmth of the people who make this place home. We post products anywhere in South Africa and hope to host travelling workshops collaborating with local pioneers of wisdom and good living.

We’re excited about the future and look forward to serving you. The best antidote for this maddened world is a companion who can be a mirror to shine light on your true self. Come, let’s walk this path together!


In Bliss,